Users will soon have a updated setting that enables them to lessen the quantity of AI-made videos appearing in their feeds. This move comes as the service revealed that it now features in excess of 1 billion content made with AI.
Pilot Phase and Launch
This change is being tested over the following weeks before a full-scale launch. This development coincides with a rise in AI-generated material, spurred by new content generation software.
AI Proliferation Online
It has been noted that nearly one in 10 of the quickest rising channels on another major platform only show AI-generated videos. A considerable share of this material is classified as “AI slop”, a term for substandard, bulk-generated content that is frequently nonsensical or surreal.
“We know from our community that many people like content produced via AI tools, from computer-generated images to informative clips, and we want to provide users the power to see more or less of that, based on their own choices,” said a company executive.
Volume and Proportions
TikTok shared that there are currently 1.3bn videos on its app identified as artificially created. In total, more than 100 mn media items are submitted to the platform every day, making clips made by AI a minor portion of its overall inventory.
How to Adjust Settings
Users will be in a position to limit or boost the amount of artificial media they see by accessing the content preference setting in the app and selecting the AI content topic. Additional categories that currently be modified under the setting include news, clothing, beauty, and choreography.
AI Disclosure Rules
TikTok’s rules mandate creators to identify lifelike AI-made content, and it forbids harmful AI impersonations of public figures or crisis events. Any authentic-looking artificial content that is not labeled can be taken down under its community policies.
In addition, the service will from now on attach an “AI-made” watermark to content produced via its own AI tools, or flagged by an cross-platform project for spotting artificial media. This step is intended to help prevent users from seeking to evade the disclosure requirement.
Educational Initiatives
The company is furthermore launching a two million dollar awareness program for professionals and groups to create learning resources about using AI responsibly. This initiative will support charitable organizations specializing in teaching computer science.
Platform Protection
The video-sharing app has defended its content review process, amid controversy over proposals to cut jobs for a large number of review team members in the United Kingdom. TikTok is planning to cut 439 jobs in its trust and safety department in its British office, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead stated that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most distressing content before it has to be seen by people. The platform reported a notable drop in disturbing and violent content handled by safety staff over the past year due to reliance on its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s very important to reduce exposure to harmful content as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”
